Brand Video Producer
West Kowloon Cultural District “Circles”
West Kowloon Cultural District Authority (one of the most significant arts and culture institutions in Hong Kong, overseeing several museums and community centers) commissioned a brand video to support their rebranding initiative. The brand video is to illustrate the Authority’s mission, unique offerings and promises to creating a inclusive cultural environment for the public.
Starting with the captivating concept “Life is a circle,” the story is told through a series of diverse circular motifs, leading to a showcase of the authority’s distinct arts and culture offerings, such as M+ museum, Hong Kong Palace Museum, Xiqu Center, Freespace, Art Park, and a wide-range of collaborations with WKCD performing artists across a spectrum of disciplines.
Credits - Agency and Key Crew
Agency - Carbon
Director - Tereza Tan
Creative Director - Clara Ho
Producers - Catherine Ou Yang
. Emerson Steinberg
. Bianca Chan
. Bowen Xu
Business Director - Kelly Chin
Account Director - Cassidy Cheung
Director of Photography - Quinton Wong
Production Designer - Lok Yiu Chan
Wardrobe - Tasha Ling
Hair/Makeup - Karen Yiu
Casting - AT Casting House
3D Leads - Kit Chow
. Wing Ho Tong
Editor - Kyle Yeung
Online & Finishing - SeeSaw Post (HK)