The Peninsula Hotels “Peninsula Perspectives New York”
Photo & Video Campaign Agency Producer & Second Unit Director of Photography
The Peninsula Hotels are a collection of five-star luxury properties belonging to the Hong Kong and Shanghai Hotels, Limited Group.
Peninsula Perspectives is a global brand campaign (photo and video) launched in January 2023. The campaign honors the diverse individual histories of the employees who contribute to its hotels’ highly personal guest experience, and the deep relationships with the cities that they call home.
Video Campaign
The video segment of Peninsula Perspectives New York focuses on Byron Coke, the Bell Captain at the Peninsula New York. Originally from a small town in the Jamaican countryside, Byron left home as a teenager to start a new life in the United States. Within the expanse of New York City, he discovered a different kind of community, and many culinary loves. Byron creates a warm atmosphere for every guest he meets, in the city he now calls home.
Photo Campaign
In addition to the video, we also produced a series of Key Visuals to supplement the campaign, featuring popular destinations across the city, as well as featuring the stories of two other members of the Peninsula team in addition to Byron - Marian Selwanis (Front Desk Supervisor) and Mirlandes Desarme (Executive Assistant).
Credits - Agency and Key Crew
Agency - Carbon
Director - Tereza Tan
Photographer - Francisco Guerrero
Creative Director - Clara Ho
Agency Producers - Emerson Steinberg
. Catherine Ou Yang
Account Director - Marjolaine Moret
Production House - No Frames
Executive Producer - Erin Judd
Head of Production - Jeff Brown
Director of Photography - Mikko Timonen
Editor - Kyle Yeung
Colorist - Ben Conkey
Sound Mix - Touches Ltd.