3-part campaign promoting the Butter Pop-up in Landmark Hong Kong, inspired by films such as “Back to the Future”, “American Graffiti“, and 1950s America through the lens of 1980s Hollywood.

Produced for Black Sheep Restaurants. Videos were released on social media platforms and on LED screens around the mall.

Directed by Emerson Steinberg

Produced by Rob Garrett

Art Directed by Nikki Palomaria and Pauline Perol

Production Designed by Dorothy Tang and Karys Logue