Gemfields x Fabergé "Gemorphosis”
Video Campaign Producer
In celebration of Chinese New Year in 2024, Gemfields (a world-leading responsible miner and marketer of colored gemstones) commissioned the conceptualization of a high-end, technology-driven digital campaign to launch their ruby engagement ring for their subsidiary brand Fabergé in China. Our goal was to create films that took our audience on a fantastic journey with Gusto Collective’s “meta-human artist”, MonoC, a fictional digital influencer that merges the 3D world with our own.
Credits - Agency and Key Crew
Branding Agency - Gusto Collective
Creative Agency - Carbon
Director - Tereza Tan
Creative Director - Clara Ho
Producers - Catherine Ou Yang
. Emerson Steinberg
. Bianca Chan
Business Director - Kelly Chin
Account Director - Marjolaine Moret
Production House (Guangzhou) - AKA Spotlight
Line Producers - Rosemary Gao
. Wanwan Gao
Director of Photography - Wade Muller
3D Leads (Carbon) - Kit Chow
. Wing Ho Tong
Editor - Kyle Yeung
Online & Finishing - The Quiet Lab (Thailand)