Lendo “What is Crowd-Lending”
Brand Video Producer
Lendo is a shariah-compliant, peer-to-peer (P2P) digital lending marketplace that helps pre-finance outstanding invoices for businesses in Saudi Arabia. Coinciding with the launch of their new crowd-lending app to the public in 2024, they comissioned a video explaining the concept of crowdfunding to an audience that may not be familiar with the concept. They intended to combine animation with live-action shooting to produce a lively and engaging video that effectively elucidates how crowdfunding works and its potential contributions to the local Saudi economy.
Credits - Agency and Key Crew
Agency - Carbon
Director - Clara Ho
Creative Director - Seneca Garrison
Producer - Emerson Steinberg
Business Director - Cassidy Cheung
Account Manager - Crystal Lai
Talent - Qusai Assad
Casting - Ophelie Legris (That Studio Casting Services)
Director of Photography - Christopher Tang
Production Design and Wardrobe - Lorraine Lo
Hair & Make-Up - Karen Yiu
3D Lead - Kit Chow
Offline Editor - Emerson Steinberg
Online Editor - Kyle Yeung
Colorist - Chung Chow