The Peninsula Hotels Peninsula Perspectives Shanghai
Photo & Video Campaign Agency Producer & Second Unit Director of Photography
The Peninsula Hotels are a collection of five-star luxury properties belonging to the Hong Kong and Shanghai Hotels, Limited Group.
Peninsula Perspectives is a global brand campaign (photo and video) launched in January 2023. The campaign honors the diverse individual histories of the employees who contribute to its hotels’ highly personal guest experience, and the deep relationships with the cities that they call home.
Video Campaign
The video segment of Peninsula Perspectives Shanghai focuses on Tony Wu, Traditional Chinese Medicine Therapist at the Peninsula Shanghai. Using time-honored techniques and his 30-plus years of experience in acupressure and Eastern medicine, Tony connects with his guest’s mind and body, quietly listening to and diagnosing its aches and pains.
Photo Campaign
In addition to the video, we also produced a series of Key Visuals to supplement the campaign, featuring popular destinations across the city, as well as featuring the stories of two other members of the Peninsula team in addition to Tony - Jacky Jin (Electrical and Mechanical Engineer) and Amelia Lu (Supervisor at Sir Elly’s Restaurant and Terrace).
Credits - Agency and Key Crew
Agency - Carbon
Director - Tereza Tan
Photographer - Francisco Guerrero
Creative Director - Clara Ho
Agency Producers - Emerson Steinberg
. Catherine Ou Yang
Account Director - Marjolaine Moret
Production House - AKA Spotlight
Producers: Rosemary Gao .
. Wanwan Gao
Director of Photography : Allen Lyu Qing
Editor - Kyle Yeung
Colorist - Ben Conkey
Sound Mix - Touches Ltd.
Music - Zino Chan